wendy’s keeping fortnite fresh
awards
Cannes:
Grand Prix: Social Media & Influencer
2 Gold / 5 Silver / 1 Bronze
D&AD:
Wood Pencil: Digital, Use of Trends & Tactical Marketing
London International Awards:
Grand Digital LIA
2 Gold / 1 Silver / 1 Bronze
Clio
Gold / Silver
Effies
Silver
“It was setting up a new trend instead of being the apex of a previous trend... We clearly came here with the world looking at us thinking [Nike’s] ‘Dream Crazy’ was going to win the Grand Prix. And honestly, I think we all thought that was going to happen,” Pereira admits. “But Wendy’s showed something that made us wonder, 5 years from now, 10 years from now, that we could go back and say, ‘Maybe it started here.’”
press
Agency: VMLY&R
GCD: McKay Hathaway
Art Director: Conor Clarke
Comm Mgr: Matt Keck
Strategist: Jeremy Cline