Smith & Forge Hard Cider - 360º Brand Launch

"What if a 19th century coal miner had a twitter account?" That's what my partner and I pitched when MillerCoors was making a hard cider - the most popular beverage in the US in the 1800s. So we dusted off the history books, and a vernacular time forgot.

I wrote the (very antiquated) brand voice, the website, and 2 years worth of Tweets, Facebook posts, billboards, and everything in-between to help create a brand from a stronger era. 

Agency: Cavalry

Art Director:  Erica Graham

RECOGNITION:

 2015 Chicago Addy Awards

Best Integrated Campaign: Bronze

Best Integrated Campaign: Silver

Best Twitter Campaign: Bronze

Best TV Spot: Silver

2015 Mashable.com Awards

Best Twitter Campaign: Finalist

 

social media content pillars


PLAIN OLD COPY TWEETS

This was the brand's inaugural tweet: 

 

THE TOURNAMENT OF STRENGTH


TEXTS FROM LAST CENTURY

 

19TH CENTURY PROBLEMS


HEY GIRL

(our take on the Ryan Gosling meme)

 
 

CIDERLY ADVICE

 
 
 

DAME OF THE DAY

 

WEBSITE