Wendy’s Boomerverse
We were big on Twitter, but our Facebook content sucked because of Best Practices.
But guess who puts up numbers on Facebook? Your Mom […and Dad].
So we started posting like a Boomer - and shattered all of Facebook’s benchmarks.
Awards
Clios 2023: Silver
ADC 2023: Shortlist
New York Festival 2022: Silver
Clios 2022: Bronze
Communications Arts 2022: Winner
@ashcatalex wendys is doing the most rn #wendys #facebook #greenscreen ♬ original sound - Alexander Mize
@gammag98 Wendy’s, please explain #wendys #facebook #facebookhumor #greenscreen ♬ original sound - Gwen
@itz_justalex1 #greenscreen @Wendy’s you good fam? #fyp #fastfood #wendys #facebook #foryou ♬ Love You So - The King Khan & BBQ Show
Some favs:
case study
Press
Agency: VML
Art Directors: Ryan Barkhuizen, Ricardo Vallejo
Strategist: Jeremy Cline
Community Mgr [Aunt Wendall]: Emily Friedman