Smith & Forge Hard Cider 360º Brand Launch

How do you launch a MillerCoors’ cider - the preferred drink of the 18th century - in 2015?

You give your social media password to a Blast Furnace Operator.

I wrote the (very antiquated) brand voice, website, and 2 years worth of TV, tweets, FB posts, billboards, and everything in-between to create a brand from another era. 

Art Director:  Erica Graham

RECOGNITION:

 2015 Chicago Addy Awards

Best Integrated Campaign: Bronze

Best Integrated Campaign: Silver

Best Twitter Campaign: Bronze

Best TV Spot: Silver

2015 Mashable.com Awards

Best Twitter Campaign: Finalist

content pillars

PLAIN OLD COPY TWEETS

TEXTS FROM LAST CENTURY

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HEY GIRL

 
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19TH CENTURY PROBLEMS

CIDERLY ADVICE

 
 

DAME OF THE DAY

 
 

THE TOURNAMENT OF STRENGTH

WEBSITE